Microsoft Dynamics CRM

Boost sales, satisfaction and service with CRM that works the way you do

At Cambridge Online, we are passionate advocates of Customer Relationship Management (CRM) and of Microsoft Dynamics CRM in particular. Its powerful features have enabled our clients throughout the UK to improve productivity, increase revenues, reduce costs and transform customer acquisition, service, retention and satisfaction.

When it comes to effective CRM, communication is key. Because Microsoft Dynamics CRM looks and feels like all your other Microsoft applications, your users are instinctively comfortable with it and can start working immediately to communicate more effectively with contacts inside and outside the organisation.  

Why choose Microsoft CRM?

Its functionality covers multiple areas of business and provides a centralised source of information for use in:

• Sales - develop a 360-degree view of customer interactions, sales opportunities and buying patterns to help your sales team cultivate more profitable long-term relationships. Mobile workers can access CRM via laptops, smartphones and PDAs

• Marketing -  plan, implement and measure more effective marketing campaigns by analysing buyer trends and behaviour; track real-time results and optimise return on investment (ROI) from marketing expenditure

• Customer service - give your team the knowledge-based and workflow tools to interact effortlessly with customers; offer self-service options; route enquiries to their destinations without delay

• Resource scheduling - improve scheduling and case handling to meet or exceed service standards

And because every organisation is different, the flexibility of Microsoft Dynamics CRM, coupled with our implementation and customisation expertise, means it can be tailored to work exactly the way you want it to. 

xRM – Extending CRM

xRM (where the x stands for “anything”) is the next stage of evolution for CRM, applicable to any type of relationship undertaken by an organisation.

Microsoft Dynamics CRM is particularly suited to xRM as it can be configured and developed to meet very different requirements. As with CRM, your business will have a single centralised database that provides a complete view of all prospects, customers and suppliers.

We have delivered xRM solutions into organisations where the management of many types of relationships is critical for business success - including incident management, waste management and local government. Read more about our ability to customise Microsoft CRM to meet your specific needs.

So, if you want to streamline and improve some or all of your relationship management processes, contact us today to take a look at Microsoft Dynamics CRM and xRM.