What is XRM?
eXtended Relationship Management is a term supplied to solutions that stretch and enhance the capabilities of Dynamics CRM in new and exciting ways.
Building an XRM application can take the form of customising existing CRM applications within Microsoft Dynamics, or by designing a completely new line-of-business application.
In summary XRM leverages the capabilities of Dynamics CRM to deliver genuine value for your business.
The true power within the Microsoft Dynamics CRM platform is its ability to grow and change to work the way your business works. The examples are endless. However, sometimes more complex business needs require extending the system customizations beyond what is possible using the out-of-the-box tools. When this is the case, businesses can rely on CRM as a development platform. Microsoft Dynamics CRM is built on what is commonly referred to as the “Microsoft Stack”, utilizing .Net, SQL Server, Windows Communication Foundation (WCF), and Windows Workflow Foundation.
As another example, a business could further extend the functionality of Microsoft Dynamics CRM to read and/or write customer data between their CRM system and the ERP system. Instead of relying on CRM users to perform double-entry of data, you can extend the CRM system to automatically “integrate” data between the business CRM and ERP systems using custom code built within, say, a SQL Server Integration Services (SSIS) package or a custom application that sends and receives data through the CRM web service endpoints.
With all these options in hand, there are few business software solutions that cannot be met using CRM. And, with much of the functional foundation provided out-of-the-box (the “plumbing”), building highly customized business solutions on CRM is also an extremely cost effective approach to solving a wide variety of business problems.
When the data in CRM becomes this critical, so does the functionality in your business processes. It is this point that extending Microsoft Dynamics CRM becomes more beneficial and powerful.